Business Case Studies

Strategic Ways Businesses Can Use Coupon Codes & Other Promotional Discounts Online

Online coupons are a simple way for shoppers to save some buck while shopping on the internet. Just like it is beneficial for online buyers, online coupon codes are also important for different businesses. There was a time when retailers used to use these coupon codes to spur sales at the checkout point. However, in these modern times, online businesses are using these codes in order to build affiliate relationships with their online buyers and also leverage discounts.

Some Strategic Ways to Use Coupon Codes by Various Businesses

Modern day businessmen use coupon codes in various strategic ways to boost their sales and ensure that their businesses grow with time. Some of these strategies have been discussed below.

  • Cart Abandonment and Retargeting Strategies: When you talk about online shopping, cart abandonment is a common problem faced by almost every online retailer. It is needless to say that coupon codes are pretty important when it comes to any ecommerce startup, especially if it in the competitive market. You can definitely use coupon codes smartly by shopping cart abandonment emails or retargeting banners in order to lure back online shoppers to your online store. However, if you wish to build a sustainable business, do not make the mistake of making discounted products as your sole value proposition.
  • Distribute the Coupons Through Partners: If you wish to enjoy great results in your online business, it will be a good idea to involve your partners. Provide them with some special discount coupons and let them distribute them to their audiences. Set a quantity and time limit on such coupons. Your partners will promote your business on your behalf. However, do not forget to provide some sort of commission to your partners to act as an incentive for their hard work.
  • Measure and Track ROI: One of the simplest and highly effective ways of measuring and tracking your ROI is with the help of coupon codes. Make sure to use different codes for each advertisement outlet, such as Bing, Facebook, and Google. This will help you understand the number of sales generated by each campaign. If you can implement some tech work, you can also use these codes to track down to the level of every keyword of your various search ad campaigns.
  • Reward All Of Your Facebook Fans: You can also offer discount and coupon codes to all your fans on your Facebook page. You may also choose a third-party app for the same. Instead of offering different codes to different people, it will be a good idea to give some sort of reward in the form of coupon codes to your loyal fans. There are some companies that provide coupon codes to some of their top fans that they mainly determine with the help of apps.

There are many more strategies that can be used when it comes to effective usage of coupon codes. If you use these codes the right way, it will surely help your business grow in the long run.